Numbers below are honest ballparks so you can self-sort before we talk. Your final price is always confirmed in writing after scope is clear. Two projects with the same page count can still price differently if one needs migration cleanup, booking integration, or heavy writing support.
The homepage cards that say starting at $399 and starting at $799 line up with the first two tiers here. “Starting at” means a tight scope and your content arriving on schedule. Bigger asks move the number, and I will spell that out instead of surprising you at invoice time.
What usually moves the price
- Page and section count. Each major template (service family, location page, lead magnet landing page) adds design and QA time.
- Writing and media. Polished web copy, photography, and brand cleanup are often the longest pole in the tent. You can supply drafts or budget help.
- Integrations. Booking, CRM handoff, memberships, or real product checkout need planning, testing, and sometimes third-party fees.
- Migration and technical debt. Moving off a messy builder, fixing DNS/email headaches, or recovering an old WordPress install can add focused hours up front.
Starter Website
Who it fits: a lean business that needs a sharp brochure presence: clear services, proof, contact or quote flow, and local context.
Typical scope: roughly four to seven core pages (for example Home, Services overview, a detail or two, About, Contact, plus privacy if you need it). One primary conversion path (call, form, or quote).
Usually included: custom WordPress theme for your content, mobile-first layout, lead form wired through ThatWorx lead handling, basic performance hygiene, launch checklist, and a short handoff so you can edit text and swap photos.
Ballpark: many builds in this tier land from about $399 up to roughly $1,500 depending on how tight the scope is and how ready your assets are. Tiny single-page launches can sometimes sit lower when we agree upfront that the scope stays minimal.
Growth Website
Who it fits: businesses that need more depth: multiple service lines, stronger internal linking, blog or resource setup, richer lead paths, or groundwork for later e-commerce.
Typical scope: roughly eight to fifteen pages (sometimes more), multiple templates, and clearer pathways for visitors to self-select the right service.
Usually included: everything in Starter, plus expanded structure, stronger calls to action, more review rounds on layout, and SEO-friendly patterns (headings, service clusters, plain-English URLs) without promising a ranking position.
Ballpark: many Growth projects land between about $799 and roughly $4,000, with the wide range driven by page count, integrations, and content work.
Managed Website Partnership
Who it fits: owners who want hosting, routine updates, backups, security monitoring, and a steady block of improvement time each month so the site does not drift for two years.
Usually included: managed hosting appropriate to your traffic, plugin and core updates on a safe rhythm, backup rotation, uptime monitoring basics, small fixes, and scheduled time for content tweaks, new sections, or conversion experiments.
Pricing shape: a one-time setup or migration fee if I am taking over an existing site, then a monthly retainer sized to how much hands-on time you want. Typical coastal small-business partnerships often land around a few hundred dollars per month for active care, but I will quote yours against real hours and hosting needs.
Website Care Plan
Who it fits: you already like your site and mostly need peace of mind: updates, backups, and someone to call when something weird happens.
Usually included: security-minded maintenance, scheduled updates, and backup hygiene. Larger changes are quoted separately or billed in small time blocks so you are not paying for a full partnership when you do not need it.
Pricing shape: a modest monthly minimum plus hourly or prepaid bundles for fixes. Exact dollars depend on site complexity and how aggressive you want the update window to be.
How quoting works
- You send the form or book a call with goals, timeline, and links.
- I reply with questions only if needed, then a written range or a flat proposal.
- After you approve scope, schedule and deposit lock the calendar.
Next step: Tell me what you need, or review services and featured builds first.